Forrester: Apple successfully infiltrating the office, executive washroom
Thursday, January 26th, 2012 Blog by Mint News
The topic of Apple in the enterprise can often be a heated one—as we’ve learned over the years via our forums and story comments. But according to a newly published report from Forrester Research, Apple is indeed “infiltrating the enterprise.” Apple products have become a growing presence in many workplaces, and as a result, says Forrester, vendors will need to change the way they deal with their clients.
Forrester surveyed 9,912 workers in 17 countries to discover that 21 percent of “information workers” use one or more Apple products as part of their job (one percent reported using three Apple devices for work). The most common of those devices was an iPhone, followed closely by the iPad and then the Mac. Forrester says that close to 50 percent of firms in mature markets offer Macs at the office as well, but only 30 percent of survey respondents said their companies support them, “implying that a significant percentage of companies issue Macs but don’t officially support them.”
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